tag:blogger.com,1999:blog-5144366.post2357979840071086097..comments2009-11-19T14:41:58.838-08:00Barbara 'webmama' Collhttp://www.blogger.com/profile/09770587737042442256noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5144366.post-59541316641805965922009-11-18T19:46:49.739-08:002009-11-18T19:46:49.739-08:00My experience (running search agencies, working with agencies as clients, and working at a search publisher) is that almost NO searchers start with Google (or any search engine). However, many end with search, which is often the last click before a conversion. Think about it: depending on the studies you read, 50%-75% of searches are navigational. Where did the awareness around the brand originate? Likely word of mouth, offline, social networks, display, etc. Being able to track touchpoints through the purchase funnel is not easy, but the challenge we need to face. The real question is: where searchers end with google (or Bing, etc) where did they start?DigitalCMOhttp://www.digitalcmo.comnoreply@blogger.com