Customer Support and Search Visibility - a VMware case study.
VMware needs to effectively support its customer base. If the customers don't find the relevant support information served up to them in Google/external search results, then they may phone VMware or file service requests that were not necessary. Search engine marketing and seo tactics can help influence what web content or web communication vehicle will be displayed.
VMware is undertaking this sophisticated SEM project with WebMama.com inc. and this case study was presented at emetrics San Jose.