Search Engine Marketing & SEO - 2010 - User-Generated Content
At SMX Toronto I was asked to talk about Search Visibility and SEO in 2010. I choose to cover User-Generated Content and how the word of Rants, Reviews and Raving can increase your visibility in search results. Bottom line - engage with your community and ASK for reviews. And watch the stars that appear in search results for clues as to where you should start asking or engaging. Search Engine Marketing includes monitoring and encouraging user-generated content, especially for small businesses.