Search Keywords, SEO and The Sales Funnel - Barbara webmama Coll - SMX Advanced 2010
At SMX Advanced last week I was lucky enough to sneak into a Paid Search panel and talk about content optimization for keywords in the searchers quest for information about products. I talked about VMware and Zappos success in reaching searchers regardless of where they are in the funnel. Of having content in all web elements (web pages, video descriptions, linked in company descriptions, tweets, etc, etc) that represent broad and specific keyphrases, and talked about it not being all about selling! Establishing yourself as a category or industry leader is not about direct response and the SEO of the site needs to reflect that. A fun discussion and my presentation follows.