Tuesday, March 09, 2010

Don't Let User-Generated Reviews Ruin You - ClickZ

Don't Let User-Generated Reviews Ruin You - ClickZ

I loved this article from Sage Lewis (who always has sage advice). He is frustrated that people don't read their reviews; they sit back and let the negative ones go unanswered. I would like to add that my frustration is not only that they don't read the review but also that they don't work to replace those reviews in search results with other positive reviewers. It is usually just a matter of asking your happy clients. I will certainly be using Sage's example in my next talk on User-Generated Content.

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posted by Barbara 'webmama' Coll @ 8:58 AM     Permanent Link