User-Generated Content (UGC) and Search Visibility
Search Engine Marketing strategies should view User-Generated Content as a jewel of a tactic. Highly visible to search engines, communities, rating/review sites, blog comments, status updates are all fresh content, sometimes real-time, and the search engines are indexing and prominently displaying. This is a presentation from BrightTalk that I gave a this week.
A full audio with powerpoint over this presentation can be found at BrightTalk.