Monday, December 14, 2009

Seven Predictions for 2010 from eMarketer’s CEO - eMarketer

I have great respect for Geoff Ramsey's opinions. I think the most important one is #5 "Social marketing works best when it’s earned, not paid for." That doesn't necessarily mean that you don't pay a web visibility expert or consulting firm (that would be WebMama.com) to help you be visible in the social media world when people are searching, it means that buying advertising on the social sites may not be the way to go. I further interpret it as needing to have a strategy for your company's Facebook group and pages, the Twitter feed and your blogs (just to name the top elements). Putting up the pages, etc without a strategy will lead to inconsistent messaging, no lead generation and, probably, a lack of posting/interaction. There are great opportunities for search visibility - for dominating real-time, personalized and regular search results.

Seven Predictions for 2010 from eMarketer’s CEO - eMarketer

Labels: , , , , ,

posted by Barbara 'webmama' Coll @ 10:47 AM     Permanent Link