Wednesday, December 16, 2009

Response (again) to 'is SEO dead'. No obviously.

In response to the age old comment - SEO is Dead - Danny Sullivan wrote back again to say NO. I posted this comment in response:
webmama: Let's call it search visibility with the theory that the more visible you are for relevant, converting words the more quality traffic, the more leads, the more sales. Basic right. Ok, now expand it to Real-time search. If you aren't visible in real-time search then you aren't getting traffic. If you aren't paying attention you may never be visible. If your attention doesn't include a thought to 'how' to show up in real-time search, or video search, or news search, twitter search, facebook search or shopping search, then you aren't making the most of the opportunity; you aren't visible enough. Making the most of the opportunity is what SEO is all about. Certainly not dead. It has an expanded role.
I even gave a presentation entitled 'Is SEO Dead' at a conference in Vancouver this Fall.

More and more startups are figuring out that search visibility is critical to their success. Dead? You tell me.

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posted by Barbara 'webmama' Coll @ 3:33 PM     Permanent Link