Thursday, October 15, 2009

The Synergy of Search and Social Media - eMarketer

eMarketer has produced a quick overview of some reports that are saying social media mentions/visibility/advertising increase search volume for the subject's brand. Any increase in search volume whether through the paid search ads or natural search visibility should increase sales or leads. I agree with the premise of the article.

Care must be taken so that people don't replace search engine advertising with social media efforts. The social media work, paid or not, increases the volume of searches. If your brand and/or product is not represented on search, then you have lost the benefit of the increased traffic.

Remember that search visibility includes not only the standard ads and your core website, but also the video, news, blogs, forums, etc, etc visibility.

The Synergy of Search and Social Media - eMarketer

posted by Barbara 'webmama' Coll @ 11:57 AM     Permanent Link