eMarketer's Revised Online Ad Forecast for 2009

Factors Behind eMarketer's Revised Online Ad Forecast - eMarketer

Highlights from Report

Indications such as relatively strong Q3 results from Google suggest an increase in search spending. Even in down years, second-half growth is stronger. eMarketer predicts a smaller second-half 2009 decrease of 2.9%, which will mean a decline of 2.9% for the year. (Note that 52% of 2009 spending will occur in the second half of the year.)

Internet video advertising will be the main channel for these deep-pocketed companies to increase their digital brand marketing spends, said Mr. Hallerman. Search advertising, too, will draw more large-company spending as their agencies continue to weave online advertising into their cross-media campaigns.