Friday, April 25, 2008

Graduated Search Marketers at eMetrics San Francisco?

I love Jim Sterne. He comes up with the most fun sessions for his eMetrics conferences! I will be on a session called Serious Search. In our cap and gowns a few us will provide the audience with the top 3 things we learned in graduate school and open the floor to discussions about - well - search analytics. eMetrics is THE educational conference for advanced web analytics people with a great focus on teaching the basics of managing paid search marketing. May 5-7 in San Francisco. He saved the best for last - come hang out with us on Wednesday May 7th.

SA-6 Wednesday, 1:30 - 2:30
Serious Search - Graduate Level

Barbara Coll, WebMama.com Inc.
Gary Angel, Semphonic
Michael Stebbins, Market Motive

You’ve read the books, you track the blogs, you’ve got most of your search marketing in hand and are doing a pretty good job of it. Now it’s time to take it to the next level. Find out what Gary, Michael and Barbara learned in 30 years of combined experience in search and analytics. They have definitely matriculated and are ready to outline where things are going next with online search. Come learn from the graduates.


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posted by Barbara 'webmama' Coll @ 9:20 AM     Permanent Link

Monday, April 21, 2008

Dana Todd and The WebMama Working Together

Dana Todd and WebMama.com are joining forces to provide WebMama.com clients and prospects with exciting (some would say explosive) insights into the future of marketing. Dana and I are both well known in the world of internet/online/web marketing and have been search marketing visionaries and disturbers of the peace for at least 10 years each. Both are founders of SEMPO. Both have been Presidents and Chairs for the organization. Dana has the reddest hair and WebMama is one of the most recognizable brand names in the industry. What a team!

Dana's forward-thinking into direct marketing and brand marketing strategies will provide my company with opportunities to discuss with the C-Suite the value of search marketing as an integral part of all marketing strategies and programs. For the prospects and clients who can handle the phenomenal, out-of-the-box ideas and the fast-paced presentation style of Dana Todd, there will be great rewards in helping their company navigate the ever changing world of search and web marketing.

In addition, Dana will be working with the WebMama team to increase their knowledge of a broader range of marketing strategies and tactics based on Dana's experiences with SiteLab. Dana has also announced her involvement in start-up NewsForce, working as CMO.

Can you imagine the two of us together in front of companies like HP, Guthy-Renker and VMware? Can you imagine the two of us ever letting the clients get a word in edgewise!!!??


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posted by Barbara 'webmama' Coll @ 9:02 PM     Permanent Link