Tuesday, August 26, 2008

Coverage of Advanced B2B Session at SES

As I mentioned in a previous post, last week I attended SES San Jose and spoke on the panel: Advanced B2B Marketing. The session inspired quite a few posts, so if you didn’t get to San Jose, it’s may be worth your time reading these.

From Top Rank Blog: http://www.toprankblog.com

10 Tips For B2B Marketers
1. Reach prospects early in the buying cycle
2. Advertise in ‘the tail’
3. Include non-branded keywords
4. Pre-qualified clickers
5. Focus and align ad copy
6. Create very specific landing pages and microsite
7. Test pages continuously
8. Offer multiple action options
9. Simplify registration forms
10 Turn web inquiries into sales leads

Read the entire post, which goes into greater detail.

Other posts that talk about this session:

B2B Lead Generation Tips and Buying Cycle Notes by Todd Mintz: http://www.aimclearblog.com/2008/08/22/b2b-lead-generation-tips-buying-cycle-notes/

B2B Tactics by Kent Lewis: http://newt-echnology-news.blogspot.com/2008/03/ses-b2b-tactics.html

Advanced B2B Marketing by Daryl Pereira: http://www.cagedether.com/2008/08/25/advanced-b2b-marketing

Advanced B2B Marketing at Seroundtable:
http://www.seroundtable.com/archives/018029.html

And a picture (not close enough to see me almost fainting).

Finally, if you’re interested in more tips from the speakers, take a look at:

Patricia Hursh’s resource page

Adam Goldberg's blog

WebMama’s presentations including slides, video and audio


or consider subscribing to my WebMama blog to stay up to date with all things Search Marketing: http://feeds.feedburner.com/WebmamasLookAtTheWeb

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posted by Barbara 'webmama' Coll @ 12:31 PM     Permanent Link