More Search within a Search - tell Google to take it down.
Search within Search addition to Google search results is a more implementation of Google's desire to get more people to see ads if they don't click on them the first time. And I agree with Janel Landis that this may increase advertiser's brand search CPC.
Janel's article on 'Working with Google's Search with Search Functionality' April 4, 2008.
One note - 10 cents for a brand search!!!! No way. Higher, higher, higher. And even higher if you don't have your affiliates, resellers and/or competitors under control.