Google & Trademarks & UK: A Good Thing For Clients
What is all the complaining about? I am thrilled we will be able to bid on competitor's brand words in the UK and Ireland starting in May 2008. That has always been a successful tactic - for years and years. People seem concerned that the bid price will go up. Yes, the price will probably go up but it has been cheap for a long time and I am sure that smart marketers can find a way to control their Affiliates and Partners. We had to put those controls in in the US/Canada a long time ago. I am not saying it isn't still a battle and that it doesn't take constant policing, it does.
NetImperative- Google Sparks Controversy with New Trademark Policy
BigMouthMedia - Google to Introduce Open Keyword bidding on all terms in UK and Ireland
WebProNews -Google Gives UK Adwords Trademark Bidding
BlogStorm - Big Changes to Google's Adwords Trademark Policy and its follow up reactions
Note - I am constantly surprised by people who think Google shouldn't do this to 'line their pockets'. Of course they should. They are a public company who is accountable for their bottom line to stockholders. It isn't about good and evil - it is about growth and making Wall Street happy.