WebMama Speaking at SES New York
I will be presenting at two business strategy sessions at SES New York next week. If you are ready to learn more about the business of search marketing, these sessions should be on your list:
B2B Tactics - 10:15-11:15 Wednesday 19th
Forget consumers. You want only the business-to-business audience! This session explores options and issues in targeting B2B.
In 2001 when I suggested this session to Danny Sullivan most B2B companies never thought any respectable IT or purchasing person would make a purchase based on a search and a click. Things have changed but not so much that you still don't have to deal with all the complexities of the sales life cycle inside B2B companies. I have written a new 15 minute presentation that talks about one of the most annoying and complex parts of 'doing' search marketing in or for B2B companies - the direct sales force.
Selling Your Integrated Plan to the C-suite - 1:00-2:15pm Wednesday 19th
You know your stuff. You get it. You have an integrated plan that is based on logic, reason and known best practices. In today's day and age it is hard to imagine the existence of old grey flannel suits with secretaries that still print out emails. Yet, there are few senior mangers who just don't get it and it's your job to convince them. What do you do? Well, you can give up or you can take it to the C-Suite. Hear from everyday practitioners who didn't give up and counted a win for everyone out there fighting the good fight.
See you there.