WebMama's Comments on Social Media
A recent press release:
SEM Guru Barbara 'WebMama' Coll Warns Don't Get Caught up in the Social Media Frenzy Just Yet
Social media advertising is not yet a profitable direct marketing tactic for B2B companies. Barbara Coll of WebMama.com is following the opportunity closely and her current observation is that it is far too time-consuming for the return on investment even as an search engine optimization (SEO) tactic.
Read the Full Release
3 Comments:
Nice release, Barb. It's refreshing to see someone take a stand and call out the obsession with social media as premature. For all the hype around the platform, there's little mention of the importance of good creative and execution for social media advertising. Yes, it opens up some new capabilities (Facebook apps, widgets, etc.) but you still have to combine strategy, creative and execution to be successful. And for the amount of work required, it definitely doesn't make sense for most advertisers at this point.
There have been some documented success with social media but they are far and few between. It is just the latest bandwagon to jump on but even fewer people know how to effectively manage a social media campaign. The one I like is Second Life. I mean come on where is the ROI in that and even large corporations have jumped in on that. Yes, play but don't bet the house.
Agreed with the comments above. At the end of the day, a majority of social media strategies are big on time and small on return - and companies need to know that before investing in them.
Post a Comment
Subscribe to Post Comments [Atom]
<< Home