Friday, February 01, 2008

Sigh...One Less Search Advertising Opportunity

While everyone else is thinking about the benefits of having Yahoo's user base merged with MSN's, I just see it as one less media outlet for advertising. Maybe I should say one half less as I could envision the integration of Yahoo and MSN search distribution outlets create maybe one and one half (1 1/2) the reach that they do separately. In the pure search advertising world, no matter how low the traffic volume, we need more opportunities, not less.

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posted by Barbara 'webmama' Coll @ 1:25 PM     Permanent Link