Tuesday, January 22, 2008

What is the First SEO Question?

So, you are starting with a new client. What is the first question you should ask the 'team' who hired you? It would be easiest if I could say to them - 'and why did you want to hire an SEO company?' - to get directly to the root of their needs but that may sound just plain stupid. So how about:

What would the first page of search results look like if you could dictate them to Google?

Notice I didn't mention keywords, sales, products or technology. I ask the question and sit back and see what they have to say. All of the other information can be gathered at a later date or as follow-on questions. This start-off question is especially important when we are being hired by a division of a company that has multiple websites that could be considered competition for each other. So try this one next time and let me know how it goes.


posted by Barbara 'webmama' Coll @ 1:41 PM     Permanent Link