What is the First SEO Question?
So, you are starting with a new client. What is the first question you should ask the 'team' who hired you? It would be easiest if I could say to them - 'and why did you want to hire an SEO company?' - to get directly to the root of their needs but that may sound just plain stupid. So how about:
What would the first page of search results look like if you could dictate them to Google?
Notice I didn't mention keywords, sales, products or technology. I ask the question and sit back and see what they have to say. All of the other information can be gathered at a later date or as follow-on questions. This start-off question is especially important when we are being hired by a division of a company that has multiple websites that could be considered competition for each other. So try this one next time and let me know how it goes.