Friday, October 26, 2007

8 Google Sitelinks Live for WebMama Clients

All SEO clients now have 8 Google sitelinks showing in results for the search results on their brand name. This is an increase from 4 max sitelinks. [my previous blog post explains more.]

A few examples:

VMware -
HP - (notice the amazingly wonderful links included here that weren't before like printing and multifunction and PCs)
Without effective internal linking and putting important keywords in your link text and their respective filenames - you aren't going to get these kind of results. You will end up with something like this even with the Google update.

Hope your new links help increase traffic.

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posted by Barbara 'webmama' Coll @ 12:34 PM     Permanent Link

Monday, October 22, 2007

Scrolling Behavior Research - comments on the 'fold'

This is an excellent piece of reporting done by the group ClickTale. It is all about scrolling by visitors to websites. Interesting conclusion of the first of a two part series, this one titled: "ClickTale Scrolling Research Report V2.0 - Part 1: Visibility and Scroll Reach", is that about the same percentage of page views will reach the middle of a web page regardless of the actual page height in pixels.

Interesting read. I am looking forward to Part 2 on page view times and how visitors tend to distribute their attention over the web page.


posted by Barbara 'webmama' Coll @ 5:39 PM     Permanent Link

If Google Implemented its own Optimization Guidelines

An excellent piece of humour on what would look like if they implemented all of their own suggestions for a well optimized site.

Thank you to Gene McKenna's imagination. Gene is currently VP of Product Development at the stealth (but not so stealth since the TechCrunch article) travel site Kango. As a Canadian I pronounced this 'cane go'. I believe they think it should be 'kang go' (like the kangaroo). Of course it could be 'can go' which would be keeping with the theme but now I am sounding like Andrew Goodman...

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posted by Barbara 'webmama' Coll @ 4:23 PM     Permanent Link

Those Extra Google Links - a bit of control

Google calls them 'sitelinks' and they are those wonderful and yet annoying links under main search result descriptions. Those that have the links wonder at the method by which Google determines which to show and which not to. I have theories that include: how many times you link to the page on your site (which is why it tends to be the 'about' page), how many times others link to that page, what your main navigations' pages are and what they are called, the links to pages with the most visited content based on search clicks from Google organic (which is why white papers get listed), and the ones that show up the most in search results for your brand. Here is Google's blurb about it:

Sitelinks are additional links Google sometimes generates from site contents in order to help users navigate your site. Google generates these sitelinks periodically from your site's contents. Because we generate sitelinks dynamically, this list can change from time to time.

These links tend to show up under results for brand name searches that match the domains. It is obvious there is some filtering on Google's part as to who gets these links and who doesn't. For example: Ford has 4 links as a result of a search for 'ford', fedex has 0 as a result of a search for 'fedex', Coke gets no love and no links for searches for 'coke', 'cola' or 'coca-cola'. Sort of makes you wonder if there is any consistency to the algorithm or the human choices.

But the big news is that you can now BLOCK certain links from being shown*. For example, if you are an online store, why not tell Google that you don't care about people being able to directly navigate to your location map? I am not sure you will get another link to replace it but that is the other big news - Google is going to show up to 8 links. SEOs will see the implications of this immediately. One, other organic/universal results are pushed down the page. Two, internal linking becomes an even more important tactic. [*you need to have a Google sitemaps verified account for your website to do this].

Of course there are those of us that don't have large enough sites or enough links from the external world to warrant those coveted converting links. You will see the following message:

Google has not generated any sitelinks for your site. Sitelinks are completely automated, and we show them only if we think they'll be useful to the user. If your site's structure doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks are relevant to the user's query, we won't show them. However, we are always working to improve how we find and display sitelinks.

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posted by Barbara 'webmama' Coll @ 3:26 PM     Permanent Link