B2B Lead Generation and Conversion Update - MarketingSherpa - June 26th
MarketingSherpa regularly presents findings of research in the B2B marketing space. They have just released an 11 slide summary of their findings on B-to-B Marketing Lead Generation, Nurturing, & Conversion Stats & Tactics. Are there people out there that still believe search marketing is not effective, or even necessary for B2B? This is just another of many, many reports that shows (see Slide #9) the total effectiveness of search engines when it comes to lead generation for B2B companies.
Specifically, the slide entitled 'Where Did They Find You?' shows 83% of the people surveyed ALWAYS go to Google for information. That is why, when we run a search marketing campaign for a company, we put the bulk of the money into Google. If it is about lead generation in the B2B space, it is about Google.