Tuesday, June 26, 2007

And Further More - Canadians DO Spend Money on Internet Marketing

I told you so....the agencies may not know it but the client's do:

"Online advertising is expected to grow faster in Canada than anywhere else in the world over the next five years, reports Globe and Mail.

PricewaterhouseCoopers predicts that Internet advertising in the country will reach $2.03 billion (US) by 2011, representing an annual growth rate of 23.5 percent - well ahead the global average of 13.4 percent and the US 16.1 percent growth rate."

Thank you to MarketingVox for summarizing this important report.

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posted by Barbara 'webmama' Coll @ 4:49 PM     Permanent Link

Searchnomics - Learn about search marketing and its future.

This conference is a little different than other search marketing conferences - it is only 1 day long! Ok, that isn't the only difference. It is also packed full of sessions that aren't all about tactics and short-term strategies. Yes it has some of the usual suspects but we are getting a chance to talk more informal, more causally, than other times. I recommend it highly.

I will be doing the session on Search Engine Marketing tools - making the case for using no bid management tools, using the vendor tools, but not making it a closed loop, automated process.

Wednesday June 27, Santa Clara Convention Center. Registration. I believe I still have one guess pass for $275 if people are interested in going at the last minute. Just drop me a line at bcoll (at) webmama.com.

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posted by Barbara 'webmama' Coll @ 10:54 AM     Permanent Link