Monday, October 22, 2007

Scrolling Behavior Research - comments on the 'fold'

This is an excellent piece of reporting done by the group ClickTale. It is all about scrolling by visitors to websites. Interesting conclusion of the first of a two part series, this one titled: "ClickTale Scrolling Research Report V2.0 - Part 1: Visibility and Scroll Reach", is that about the same percentage of page views will reach the middle of a web page regardless of the actual page height in pixels.

Interesting read. I am looking forward to Part 2 on page view times and how visitors tend to distribute their attention over the web page.

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posted by Barbara 'webmama' Coll @ 5:39 PM     Permanent Link