Thursday, September 13, 2007

Conversational Marketing Summit A Hit

Yesterday I attended the Conversational Marketing Summit hosted by John Battelle and his company Federated Media. Have you heard of FM? If you are looking for innovative advertising opportunities in the blogosphere, then you need to talk with Federated Media.

The conference was fascinating. The discussion was all about getting into a conversation with your target audience. Being willing to accept the negative responses to a campaign in the real-time world. Many of the large agencies spoke about campaigns they have created for their big clients: videos, contests, tv to internet ads, forums. Lots of talk about the buying response of buyers based on watching and engaging in a conversation with the advertisers.

Have you heard of Crackle, Veoh, Marketing Evolution, Kos Media? Do you regularly check out what Digg is doing? Are you aware of the advertising opportunities with mySpace, Facebook and Google that have emerged in the Conversational Marketing arena? In a one day conference I learned about 1% of what is going on out there for advertisers willing to take an uncalculated risk. I am planning on learning more.

Here is the ultimate example of engaging with your customer. DOVE. (get a Kleenex out when you watch the video of the young girls who don't like their bodies).

Dove Home Page
Pro-Age (not anti-aging) campaign with women over 50 - in the all together - h (posted in times square).
That amazing billboard campaign of real women in their underwear.
Dove Campaign for Real Beauty - their answer to helping women feel better about themselves:
- the tear jerking video
- the EVOLUTION film - one of youtube's most viewed
- the spoof video SLOB film - this is where Dove needed a sense of humour
The Share Your Views Site - lots of conversations

Links for more information. Have fun!

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posted by Barbara 'webmama' Coll @ 9:39 AM     Permanent Link