Conversational Marketing at its Best
Sprint is running some excellent video ads on YouTube. They are funny and intriguing; intriguing enough to get you to click-through to carry on the experience and engagement. The landing page is WAITLESS.org. You can watch videos of how to 'fast-forward' through the boring parts of life. Quite clever and some are very useful! You can submit your own 'SprintCuts'. You can do some calculations as to how much time you spend doing boring tasks.
What does this have to do to Sprint's bottom line? Well, it engages the user in a humourous way that could actually save you some time. Maybe the ideal is "The world would be a better place if we could spend less time on mundane and boring tasks" and, the call to action would be to spend time using your Sprint service for free starting at 7pm instead of 9 like the competition.
I would include links to all of the interactive elements in the campaign, but, alas, the whole site is flashed based and therefore is not a site that I can segment by URL. Of course, this means the search engines can't 'see' it either. Pity...