Video on Search Marketing Tools from Searchnomics Conference
A video of my session on Search Engine Marketing Tools from the Searchnomics Conference. I hope they invite me back next year as this was an excellent forum. [But do I ever wish I did my hair differently.]
Barbara Coll, WebMama.com Inc. Video of Session
Session Description: A panel discussion on using tools for search engine marketing. More and more you see the offer of search engine marketing solutions for managing PPC buys. Those solutions are primarily a set of tools for keyword analysis, keyword expansion and bid management. This panel will cover three aspects of 'tools': automated systems, a hands-on service model and outsourcing. Come hear the panelists debate the relative merits of their chosen method of managing search engine marketing campaigns.