What Do You Do To Promote a Blog?
I have a blog. I have had a blog since March 2003. I am now serious about the WebMama Blog. So what do I do to get more people to read it? I am not a big fan of link building except for new sites, so I am treating my blog like a new site and submitting it.
Search Engines: The good news is that I host this blog on Blogger.com; aka Google. My postings appear in Google Blog search within 30 seconds. Technorati picks it up not much later. Now that Universal Search has hit the stands (more about that later), it is often that my blog posting shows up in google.com search results, in addition to webmama.com listings - cool! And the tags are the primary driver of those rankings.
Directories: I have been paying my way in or asking for a listing in a few directories. In the internet marketing world there are many. Sure I become one of many in my category but it provides another way for potential visitors to find the WebMama's Blog as most of the directories have a place for listing a blog in the profile. This is finally getting me to add WebMama.com to some SEO directories (example: SEO Consultants) out there and getting me to update my profile on SEMPO. I plan on adding my blog to at least one directory every 2-3 days for the next few months.
Friends and Colleagues: I am reaching out to business friends to let them know that I am active on my blog and have some useful thoughts about the search marketing industry. Example, Lee Odden added me to his BIGLIST Search Marketing Blog this morning. Thanks Lee.
Press: I personally contacted people at SearchEngineWatch, Clickz, and SearchEngineLand to make sure they are watching my blog for potential news. Kevin Newcomb at the SearchEngineWatch Blog has linked from their blog to mine a few times; when he likes what I have to say.
WebSites: I have used FeedRoll to dynamically add my blog posts to the home page of my company's website.
So, as I tell my clients, link building is about visibility on relevant websites and it isn't about PageRank. It really is all about quality traffic. I guess if you are visiting here you are quality.