WebMama's Basic Keyword Selection Strategy

VRC

Volume
Relevancy
Conversion

What sources/tools do we use to figure out what has volume, relevancy, and conversion? Executives (see related topic), sales reps, volume estimators, PPC data, CRM systems, other direct marketing programs, competitors, rankings, ROI, etc, etc. But the hard part is then figuring out how to balance the above criteria. This is one of the most valuable things we do for clients.