Tuesday, June 05, 2007

Search Marketing Educational Opportunities

SES Latino - Miami - June 18 & 19

Summary: Hear the new and innovative approaches and learn the right tactics for the South American and US Hispanic markets. Listen to "success story" case studies and learn about best practices from SEM/SEO industry leaders and experts in the U.S. and Latin America.

My Session: Successful Site Architecture -
Barbara Coll, WebMama.com Inc.
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good organic listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, java-script, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic.
Searchnomics - Santa Clara, CA - June 27, 2007

Summary: Searchnomics is where the leaders of the search industry meet to share cutting-edge knowledge, best practices, and trends in search engine marketing, web analytics, SEO and more.

My Session: Search Engine Marketing Tools - Barbara Coll, WebMama.com Inc.
A panel discussion on using tools for search engine marketing. More and more you see the offer of search engine marketing solutions for managing PPC buys. Those solutions are primarily a set of tools for keyword analysis, keyword expansion and bid management. This panel will cover three aspects of 'tools': automated systems, a hands-on service model and outsourcing. Come hear the panelists debate the relative merits of their chosen method of managing search engine marketing campaigns.

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posted by Barbara 'webmama' Coll @ 8:32 AM     Permanent Link