Wednesday, May 16, 2007

Search Engine Marketing - in the News - A LOT!

I don't remember the first time I used the 'news alert' function provided by Yahoo and Google, but I do know that under the phrases I watch closely there has been a 10-fold increase in news articles I get in my email summary each day for my watch phrase search engine marketing. I'd like to venture a few reasons for this:

1. Search Marketing is REALLY important to any advertising campaign therefore written about much more than before.
2. It is an online marketing tactic and therefore most information about it is found online.
3. Search marketers are REALLY good at including the phrase search engine marketing in their press releases so that their name shows up in news alerts like mine.
4. There are a TON of search marketing companies out there, putting out press releases, vying for the attention of potential clients.

I love the notice of what new research is available out there, and the easy to read summary of what my competitors are up to these days. Thanks guys for pushing out so much news.

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posted by Barbara 'webmama' Coll @ 5:39 PM     Permanent Link