Friday, May 18, 2007

Hello! Google/Microsoft as your Search Marketing Agency??

Dear Past, Current and Future Clients:

Does it make sense for your media vendor to be managing your spend on media buys? To be making strategic decisions on how you distribute your advertising money and at the same time supplying the analytical tools you use to determine ROI!

Aside from the totally obvious value of both companies owning major ad-serving networks, it seems a great way to get better direct control over advertisers accounts. How long before the clients start moving either to in-house management or finding other search marketing companies like that are not potential acquisition targets?

Hey Harrison - Hope you left Aquantive with lots of stock when you went to Microsoft. And, by the way, you can have your old job back without switching logos on your business card this time.

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posted by Barbara 'webmama' Coll @ 8:33 AM     Permanent Link