WebMama.com's Search Engine Marketing Client from Hewlett-Packard to Speak at Ad-Tech

Daina Middleton, Global Interactive Director (Printing and Imaging), Hewlett-Packard Company, will be speaking on Paid Search Strategies at Ad-Tech - Thursday April 26th at 12:15. Daini is the strategic leader behind the aggressive search marketing tactics of the IPG division of Hewlett-Packard. While her focus at Ad-Tech is paid search, she is a believer in ensuring HP's visiblity on the web through all relevant (and profitable) means, including SEO. (See the Ad-Tech/MarketingSherpa article about Daina, SEM and the HP IPG group).

In 1999 I started working with Hewlett-Packard introducing them to this small company called Goto.com. We have been working with HP ever since.