Wednesday, September 13, 2006

I am proud to be part of a business community that has a large number of industry experts, speakers and company executives who are women. It pains me to see a conference not reflecting the industry - or maybe it is just the search marketing industry where the conference organizers 'get' the idea that diversity is a good thing (check out SES in Chicago). But then Ad-Tech gets it. So what is up with OMMA. Get with it boys!

posted by Barbara 'webmama' Coll @ 2:51 PM     Permanent Link

Monday, September 11, 2006

Upcoming WebMama Speaking Engagements:

New York Ad-Tech - November 6-8th

Planning and Executing Search Engine Marketing Projects - Speaker

Search Engine Marketing (SEM) is a new beast for agencies and in-house marketing managers. It requires a unique skill set, careful project planning and patience. Listen to a few old-timers from agencies that have staffed and managed large SEM projects and are willing to share their experiences, and solutions to the challenges. You will learn how to:
    • Define and educate the team
    • Measure success
    • Understand the challenges of integrating with other agencies and marketing teams
Linking and Optimization for Better Rankings and More Traffic - Moderator

Do you want more qualified visitors from searchers without paying for every click? This session will cover two of the major components of a solid Search Engine Marketing (SEM) strategy—organic site optimization and link building and how they create the perfect formula for organic listing success.

Find out what an authority site is and why search engine algorithms prefer quality over quantity when it comes to linking and ranking. What happens when search engine spiders come to your Web site? What can you do to make sure that your pages are keyword rich for them? How much is too much? Overdoing it can send your site in the wrong direction. Hear from a master of organic search in this tip-filled session. And bring your sticky questions, Mike can handle it!

SES Chicago - December 4-7

Successful Site Architecture

posted by Barbara 'webmama' Coll @ 12:00 PM     Permanent Link

B2B and Blogs

Over a year ago my team wrote up a report about the importance of B2B and Blogs for business strategies and lead generation. It was met with gaffaws by other industry experts. Of course, in love and war we never say 'I told you so' but it is nice to see a few research papers confirming my suspicions; blogs are good for business. Let's be clear though - moderated, controlled, limited blogs are good for business.

posted by Barbara 'webmama' Coll @ 11:54 AM     Permanent Link