Monday, March 13, 2006

WebMama Speaking Activities

International Internet Marketing Association (IIMA) - Vancouver, BC - March 27-28:
Search Engine Marketing Opportunities presentation and tutorial

Ad-Tech Impact - Ft. Lauderdale, FL - April 6:
Planning and Budgeting for SEM - Integrated Online Marketing (a SEMPO sponsored event with SEMPO member speakers and SEMPO created material)

Ad-Tech - San Francisco, CA - April 26-28:
Organic SEO Fireside Chat with Experts

posted by Barbara 'webmama' Coll @ 12:12 PM     Permanent Link

Local Search Taken to the Next Level - Neighborhood Search

I love the local search capabilities on Google and Yahoo. But I live in a big city and travel to many big cities and I want to be able to search on a more granular level - at the neighbourhood level. It is the obvious next step in providing what the searchers want. When that step is taken the next step is to incorporate user reviews of the neighbourhood businesses and classifieds for the neighbourhood sellers.

It's not like the neighborhood information doesn't exist. One site that does a good job of incorporating this structured neighbourhood data is Trulia. Type in a Trulia search for "san francisco," and you get a list of properties displayed on a map. Then you can sort and filter by neighborhood, BR, BA, etc. This offers a much more meaningful search result for location-based information. Trulia's backend is powered by an application developed by HomeGain who provides real estate information for home buyers and sellers across the US; this is a natural extension for them. Watch for more 'neighbourhood' driven applications coming soon.

posted by Barbara 'webmama' Coll @ 12:03 PM     Permanent Link