B2B and Blogs
Over a year ago my team wrote up a report about the importance of B2B and Blogs for business strategies and lead generation. It was met with gaffaws by other industry experts. Of course, in love and war we never say 'I told you so' but it is nice to see a few research papers confirming my suspicions; blogs are good for business. Let's be clear though - moderated, controlled, limited blogs are good for business.