Saturday, December 10, 2005

It had been a long time since I traveled on business but november made up for that. I was asked to speak at three very different conferences:

1. Ad-Tech New York - session on search engine optimization strategy not tactics. With Brad Bryd of NewGate. Ad-Tech was hopping. Tons of exhibitors crowded and sweaty. 5 excellent sessions on search engine marketing strategies. The conference organizers and the advisory board (disclosure - I am on it) tried to keep the search sessions high-level. Dana did a great talk on small and medium businesses and sem and moderated another session on the challenges of text-based ads.

2. Kelsey Group Local Search Conference - WOW - best content-filled conference I have ever attended. Hats off to Greg Sterling for putting together an amazing program. Keynote speakers included MSN's General Manager, the guy who runs Google Local, and the CEO from washingtonpost.com. Newspaper challenges were a hot topic. For the first time Greg included a session on reaching latinos through local online marketing. Lucas Morea from LatinEdge did this session to a small audience but it showed the forward looking attitude of the conference.

3. Search Engine Strategies Chicago - cold outside but warm with great speakers and sessions inside. 4 days is too long and the sessions had too much time for Q&A but the content was excellent. I spoke on Optimized Site Architecture with Derrick Wheeler (15th time for me) and in a new session on SEM Project/Campaign Management. This session was full of advise and stories from people like Harrison Magun.

posted by Barbara 'webmama' Coll @ 8:20 AM     Permanent Link