Sunday, March 09, 2003

You know you are an SEM geek if you get highly excited when Google crawls your client's website and changes the ranking on its results page by 1 position. What is SEM - Search Engine Marketing - the hottest area of marketing today and I am right in the middle of it. And I am passionate about the industry growing and maturing.

Last week I formed the Search Engine Marketing Professionals Organization (SEMPO) to bring together all the parties involved in Search Engine Marketing - a trade association if you will - to give us more influence and clout in the marketing world of big budgets. It was an amazing meeting at SES Boston. Approximately 200 people and 100 companies filled the room to talk about SEMPO and lend their support. Google, Overture, all the SEO Tool vendors, the big SEM players like MarketLeap, Iprospect, Icrossing where there too. Even people who do SEM inhouse for large corporations saw the need. I was almost in tears when after the meeting people started volunteering their services to help get the company rolling. Want to get involved? Email me at

I hope to also cover my thoughts on changes and acceleration of the SEM world, in this blog.

So watch this space and for more information.
Barbara 'WebMama' Coll

posted by Barbara 'webmama' Coll @ 9:15 AM     Permanent Link